In this episode, we welcome Mark James – President and Lead Advisor at Performance Advisors based in Greater Chicago Area. Performance Advisors are in the business of helping clients implement and optimize B2B process improvement practices. He has over 40 years of experience in a diverse range of companies from midsize to Fortune 50. Mark helps companies eliminate barriers relative to people processes, strategic planning and deployment, and precision marketing. Mark and I discuss how he started, where he is going and the lessons learned along the way.